Blog

HOW TO FIX HAIR BREAKAGE (FT. KERASTASE & THE LOFT TORONTO)

(originally posted at www.melinspired.com) Growing up, my hair was my “thing”. I never really cut it (just trims) and it was long, virgin, and very black for basically my entire life. My hair became a sort of trade mark for Read More →

Citrus & Sage at Fashion Art Toronto

Coverage on Kajaphoto by kajaphoto Gearing up for Copious’ Spring/Summer 2015 line to hit stores we decided a launch at Fashion Art Toronto (or FAT) was a perfect introduction. FAT has become the kind of alternative to World Mastercard Toronto Fashion Read More →

Feature Blog: Aathma.ca

Feature Blog: Aathma.ca We met Arthi and Janu back in December 2013. They called into the salon, booked appointments for cuts, and asked if they would be able to film the process. We happily said yes, and from then on Janu and Arthi Read More →

her story: a glimpse into the pro life of one of TOs best hair stylists

her story: a glimpse into the pro life of one of TOs best hair stylists Coverage By Style + Swoon  Written by Kasia On November 17, 2014 her story: a glimpse into the pro life of one of TOs best hair Read More →

Our Pick: Fall Trends 2014

The weather is getting crisper outside, the trees are starting to turn and we’ve had to rotate our wardrobes. That’s right, Fall Is Here! We asked the team here at The Loft Toronto what their favourite fall trends are for Read More →

No Frizz. No Flyaways. No Stiffness. No Joke!

No Frizz. No Flyaways. No Stiffness. No Joke! No Frizz. No Flyaways. No Stiffness. No Joke!  The Loft Toronto and The Loft Urban Salon in Ottawa are now carrying Kerastase’s new anticipated Discipline Collection and we are amazed. The Kerastase Discipline line uses the power of natural Keratin Read More →